Planet Ark gives Orange Power a squeeze with new TVCs
Planet Ark has launched the second string of TVCs in its Environmental Edge campaign that aims to increase consumer awareness about environmentally responsible products.
Green Australian cleaning brand Orange Power features in four spots that will run nationally across free to air and subscription TV channels this month. Presented by Australian actress and Planet Ark spokesperson Rebecca Gilling, the TVCs show Orange Power’s chemical-free products as a sensible environmental choice.
Orange Power Managing Director Andrew Chaney said Environmental Edge helped verify the environmental benefits of the company’s range of products.
“We are the only cleaning brand in Australia endorsed by Planet Ark and GECA and these new ads help consumers understand the real advantages of buying our products over alternatives,” he said.
The Environmental Edge campaign helps consumers to make better environmental choices in markets where they are hungry for information on eco-friendly choices but are inundated with greenwash.
Orange Power is a natural and Australian-made cleaning brand from Aware Environmental Ltd.
- Ends
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