What goes into the washing machine may impact the health of your family, particularly if the products you use contain ingredients you should really avoid. This week, we’d like to share a little bit of information about optical brightener.
Optical brightener is a commonly used ingredient added to laundry products to make clothes appear brighter and cleaner. It is a group of chemicals designed to stick to fabric and absorb ultraviolet light giving clothing a brighter or whiter look. These ingredients are not performance enhancers, just a chemical magic trick.
What many consumers don’t know is this ‘wonder ingredient’ isn’t the best thing if you’re an allergy sufferer or someone with sensitive skin. Skin irritation is often blamed on fragrances, oils or just the detergents themselves but more often than not the culprit is optical brightener. It can attach itself to skin in the same way it does to fabric.
All of our Aware laundry powders don’t use optical brightener or other chemicals like Phosphorus , yet they are still high performance products that are tough on dirt and stains. We are also about to launch some new Orange Power laundry products that avoid using chemicals so watch this space for details.
All of our laundry products are endorsed by Planet Ark to give you an ever greater reassurance that they are a safer option for your family and the environment.